Lucius Campany
Marketing a brand by building the experience around it.

I produce brand activations, run floors, and manage paid social budgets in the hundreds of thousands. Six years of work on both sides of the funnel — the digital side that gets people in the door and the physical side that makes them remember why they came. Most people in this field do one. I do both.

6
Years
4
Roles
$1M+
Campaigns Managed
1,000+
Guest Lists Built
lucius@luciuscampany.com · LinkedIn
Open to opportunities
Lucius Campany
Brand Activation
Experiential Marketing
Hospitality Operations
New York, NY lucius@luciuscampany.com luciuscampany.com LinkedIn
Experience
Maître D' & Events Producer Jun 2023 – Oct 2024
Happier New York  ·  Brooklyn, NY
  • Produced Studio Skate, a five-event experiential activation series at 99 Scott designed to convert Chalet dinner guests into a second-half-of-night experience: vendor coordination, programming, day-of execution, 1,000+ person invite list
  • Ran the floor and led a five-person team at a Brooklyn members club where the brand was the membership and every shift was a brand activation
  • Opened Habibi and SAA alongside the flagship: buildout walk-throughs, service-flow design, FOH training, opening-week ops
  • Worked the floor for Tyla's release party, Odell Beckham Jr.'s birthday, and Luar fashion shows
  • Managed founding member, regular, and VIP relationships; at a members club, that's the actual product
  • Coordinated corporate buyouts with HR, Facilities, and Comms; daily ops on Resy, OpenTable, and Toast
Digital Marketing Analyst Mar 2021 – Apr 2023
Kepler  ·  New York, NY
  • Managed paid social for J.Crew's post-bankruptcy rebrand across six platforms (Meta, TikTok, Pinterest, Snapchat, X, LinkedIn) inside a $250K monthly budget
  • Pulled daily optimizations against ROAS, handled weekly client reporting, and called platform shifts in real time while the brand was rewriting its own story in public
  • Dug through five years of historical campaign data, found patterns nobody had flagged, and put them to work in live optimization
  • Watched brand recovery happen up close at one of the more scrutinized retail comebacks of the era
Floor & Closing Manager Jan 2020 – Mar 2021
Lock Stock Bar & Grill  ·  Canandaigua, NY
  • Ran the floor across lunch, dinner, and late-night at a high-volume bar, day-one through close alongside family ownership
  • When COVID hit, rebuilt the entire operation: online ordering, digital marketing to bring takeout customers in, kitchen-to-curb fulfillment built from scratch
  • Wrote the SOPs for every reopening phase and retrained the team each time the restrictions changed
  • Closed every night: financial reports, cash reconciliation, Health Department walk-throughs, the whole shift-end stack
Digital Strategy Assistant Jun 2018 – May 2019
New Blue Interactive  ·  Washington, DC
  • Ran digital fundraising for state and local political candidates at six-figure list scale: 100,000+ subscribers, real money on the line every send
  • Drafted fundraising emails and A/B tested everything: subject lines, tone, ask amounts, button order
  • Built the HTML/CSS templates that went out through the CRM; creative production in Photoshop and Illustrator
  • Learned that political fundraising is just marketing under maximum pressure; every conversion is a vote you might actually win
Education
George Washington University
B.A. Political Science · Women, Gender & Sexuality Studies  ·  2019
Skills
Events & Brand Activation
Event Production Run of Show Brand Activations Day-of Execution Guest Relations Experiential Programming Vendor Coordination
Marketing
Experiential Marketing Paid Social Campaign Management A/B Testing Performance Analytics Email Marketing
Platforms
Meta TikTok LinkedIn Pinterest Snapchat
Operations
Team Leadership Staff Training Scheduling Production Coordination Asset QA Financial Reporting Compliance
Tools
Adobe Photoshop Illustrator Google Analytics
In Action
Maître D' & Events Producer
Produced Events · Ran Dining · Led the Floor
Digital Marketing Analyst
$250K Monthly · 6 Platforms · Zero Wasted Spend
Floor & Closing Manager
Full COVID Pivot · Dining Room to Takeout in 30 Days
Digital Strategy Assistant
$1.2M Raised · Emails Sent to 100K+ Subscribers
Happier New York
Friday, December 13, 2024  ·  Maître D' & Producer: Lucius
📋 Reservations
🪑 Floor Map
📊 Reports
Shift Stats
Covers today61
Reservations14
Members48
Private events2
New members3
Studio Skate RSVPs tonight47
Maître D' Notes

Two private dining buyouts tonight — VIP guest lists, confirm side-entrance protocol with security by 5 PM. Florals in by 4. Studio Skate doors at 8 — soft pitch to Chalet tables 9:00–9:15, don't push during dessert. Founding member walk-through at 2 PM, greet personally.

End of Day Checklist
✓
Resy notes updated for all covers
✓
Member feedback logged in CRM
Private event debrief sent to ops
Studio Skate night recap to producer doc
Tomorrow's reservations reviewed
FOH staff performance notes filed
Space reset & secured
📥 Inbox 5
⭐ Starred
🕐 Snoozed
📤 Sent
📝 Drafts
🏷 New Blue
Get in Touch

Open to coordinator, specialist, and associate-level roles in experiential hospitality and brand activation.